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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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February 1, 2018

US Social Network Users, by Platform, 2018 (millions)

Description

169.5 million US internet users had a Facebook account in 2018 according to eMarketer. US Instagram users totaled 104.7 million followed by 86.5 million Snapchat users in 2018. The social media users accessed the platforms at least once per month.

Note

Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.