February 5, 2018

Priorities vs. Challenges of Marketing Data and Technology Strategy According to Marketers Worldwide, Jan 2018 (% of respondents)


This survey asked marketers worldwide in 2018 if they feel several marketing data and technology strategies are priorities vs. challenges. Some responses include using data analytics for decision-making and integrating data across more technologies.


Data is from the February 2018 Ascend2 report titled "Marketing Data and Technology Strategy." 233 marketing influencers and research subscribers worldwide were surveyed during the week of January 28, 2018. Respondents identified their role as nonmanagement professional (20%), owner/partner/CxO (38%) and VP/director/manager (42%). Respondents identified their company type as B2B (42%), B2C (37%) and equally split between B2B and B2C (21%). Respondents identified the number of employees at their company as fewer than 50 (27%), 50-500 (41%) and more than 500 (32%).