February 12, 2018

Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group)


There are more women (46.7%) than men (39.9%) using Snapchat in the US. eMarketer estimates Snapchat's penetration rate among teens and millennials approaches 95% of all social network users in the United States.


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.