February 13, 2018

Important Internal Factors in Delivering a Great Future Customer Experience According to Client-Side Marketers Worldwide, 2017 & 2018 (% of respondents)


Client-side or brand marketers were asked to rate the importance of several internal factors in delivering a great customer experience over the coming year. Results show factors that were "very important" including data analysis, optimizing internal collaboration between creative and marketing ... teams, and immersive storytelling.More


Data is from the February 2018 Econsultancy and Adobe report titled "Digital Intelligence Briefing: 2018 Digital Trends." 12,795 client-side marketers (60%) and agency/consultant/vendor professionals/other service providers (40%) worldwide from a variety of industries were surveyed online during November 2017-January 2018. Marketing professionals were from Africa (2%), Asia (21%), Australia/New Zealand (12%), Europe (44%), Middle East (2%), North America (16%), and other (3%). Marketing and ecommerce professionals identified their company focus as B2B (31%), B2C (33%) or both equally (36%).