February 9, 2018

Priority Level for Understanding How Blockchain Could Improve Transparency and Reduce Fraud According to Advertisers Worldwide, Dec 2017 (% of respondents)


This study looked at the future of programmatic media including prioritizing the use of blockchain technology in reducing online ad fraud and improving transparency.


Data was provided to eMarketer by dataxu.


Data is from the February 2018 World Federation of Advertisers (WFA) and dataxu report titled "Future Of Programmatic Media." 32 clients representing 28 multinational companies in WFA's membership were surveyed during November-December 2017. The respondents' companies represented a total global ad spending of over $50 billion. dataxu is a marketer-aligned data and analytics technology company.