February 28, 2018

Ways in Which US Voice-Enabled Speaker Owners Use Their Voice-Enabled Speaker, Dec 2017 (% of respondents)


Data was provided to eMarketer by OC&C Strategy Consultants.


Data is from the February 2018 OC&C Strategy Consultants report titled "Talking Shop: The Rise of Voice Commerce." 1,258 UK internet users and 1,884 US internet users ages 18+ were surveyed online in December 2017. The respondents included 411 and 1,060 voice-enabled speaker owners in the UK and the US, respectively. The responses were weighted to account for audience skew. OC&C Strategy Consultants is a global consulting firm.