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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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February 21, 2018

Factors that Contribute to a Negative Brand Experience According to US Internet Users vs. Brand Professionals, Dec 2017 (% of respondents)

Note

Data was provided to eMarketer by InMoment.

Methodology

Data is from the February 2018 InMoment "2018 CX Trends Report: What Brands Should Know About Creating Memorable Experiences." 2,000 US internet users ages 18+ were surveyed online during November-December 2017. 1,000 US brand professionals were also surveyed online during the same period. InMoment is a customer experience management company.

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