March 8, 2018

Ways in Which US Voice-Enabled Speaker Owners Add Grocery/Toiletry Items to Their Shopping Cart via Voice-Enabled Speakers, by Frequency, Feb 2018 (% of respondents)

Note

Data was provided to eMarketer by Delineate.

Methodology

Data is from the March 2018 Delineate report titled "Smart Speakers Research - Q1 2018." 4,016 UK (n=2,009) and US (n=2,007) internet users were surveyed online in February 2018. The survey was nationally representative in each country, with quotas applied to the sample in line with official statistics on age, gender and region. Delineate is a research firm servicing the marketing and communications industry.