March 19, 2018

Retailers Where US Digital Grocery Shoppers Shop for Groceries Digitally, Feb 2018 (% of respondents)

Note

Data was provided to eMarketer by RichRelevance.

Methodology

Data is from the March 2018 RichRelevance "Digital Grocery 2018 Consumer Survey." 1,708 US internet users ages 18+ were surveyed online in February 2018. Respondents were female (52%) and male (47%). Respondents identified their ages as 18-29 (18%), 30-44 (28%), 45-60 (24%) and over 60 (30%). Respondents identified their income as less than $24,999 (19%), $25K-$49,999 (19%), $50K-$74,999 (16%), $75K-$99,999 (11%), $100K-$124,999 (9%), over $125K (13%) and prefer not to answer (13%). RichRelevance is an omnichannel personalization company.