Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a Client
InsightsEventsPricing
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
Updated Chart Available
An updated version of this chart is available.
View the latest data
March 16, 2018

US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)

Description

This chart features a forecast for spending on programmatic online video advertisements in the US and includes the expected growth in spending and share of total online video ad spending.

Featured In

Q2 2018 Digital Video TrendsUS Programmatic Ad Spending Forecast 2018

Chart Title

US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)

Publication Date

March 16, 2018

Sources

Source information is only available to PRO subscribers.

Featured In

Q2 2018 Digital Video TrendsUS Programmatic Ad Spending Forecast 2018
Topics
Digital Video Ad SpendingProgrammatic Ad SpendingUnited States

Related Charts & Analysis

New entrants poised to fire up streaming wars in Canada
Article
New entrants poised to fire up streaming wars in Canada
Why performance marketers should capitalize on CTV’s surge—and what’s holding them back
Article
Why performance marketers should capitalize on CTV’s surge—and what’s holding them back
Ads are the bigger driver of video revenues, not subscriptions
Article
Ads are the bigger driver of video revenues, not subscriptions
6 facts you need to know about digital video in Canada and Western Europe in 2022
Article
6 facts you need to know about digital video in Canada and Western Europe in 2022
Why Netflix Basic With Ads will win advertisers
Article
Why Netflix Basic With Ads will win advertisers
US Connected TV Advertising Forecast 2022
Report
US Connected TV Advertising Forecast 2022
Apple TV+ tests the ad-supported waters through Major League Soccer
Article
Apple TV+ tests the ad-supported waters through Major League Soccer
TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
Article
TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Article
Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Marketers strike deals with publishers instead of ad exchanges
Article
Marketers strike deals with publishers instead of ad exchanges
The Daily: Video streaming service content strategies, Netflix's gaming studio, and Everything+
Audio
The Daily: Video streaming service content strategies, Netflix's gaming studio, and Everything+
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
US Travel Industry Digital Ad Spending 2022
Report
US Travel Industry Digital Ad Spending 2022
YouTube tests users’ tolerance for increased ad loads
Article
YouTube tests users’ tolerance for increased ad loads
Programmatic advertising and CTV are becoming forces in political advertising—but there’s a transparency problem
Article
Programmatic advertising and CTV are becoming forces in political advertising—but there’s a ...

Daily News

Record Cyber Monday sales reach $11.3 billion, driven by deep discounting
Article
Record Cyber Monday sales reach $11.3 billion, driven by deep discounting
Here are 8 trends we’re watching in 2023
Article
Here are 8 trends we’re watching in 2023
Cyber Monday was the biggest online shopping day ever
Article
Cyber Monday was the biggest online shopping day ever
A record-setting 196.7 million US consumers shopped over the Cyber Five
Article
A record-setting 196.7 million US consumers shopped over the Cyber Five
Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye
Article
Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye
A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving
Article
A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving
Yahoo bets on programmatic with a 25% stake in Taboola
Article
Yahoo bets on programmatic with a 25% stake in Taboola
TikTok and the metaverse deal with controversy about young users
Article
TikTok and the metaverse deal with controversy about young users
What’s behind the social commerce surge in 5 charts
Article
What’s behind the social commerce surge in 5 charts
Old stalwarts email and TV powered many brands’ Black Friday and Cyber Monday campaigns
Article
Old stalwarts email and TV powered many brands’ Black Friday and Cyber Monday campaigns
CNN and Gannett lay off hundreds in a digital publishing bloodbath
Article
CNN and Gannett lay off hundreds in a digital publishing bloodbath
Earlier this month, TikTok reduced its global revenue goals by $2 billion, but its real headwinds could be regulatory
Article
Earlier this month, TikTok reduced its global revenue goals by $2 billion, but its real headwinds ...
Paid search rules the Cyber Five
Article
Paid search rules the Cyber Five
Contending with data privacy concerns in 5 charts
Article
Contending with data privacy concerns in 5 charts
How OOH ad spend is evolving and how to respond in 5 charts
Article
How OOH ad spend is evolving and how to respond in 5 charts

Latest Reports

Digital Advertising Trends to Watch for 2023
Report
Digital Advertising Trends to Watch for 2023
Holiday Shopping in Western Europe
Report
Holiday Shopping in Western Europe
Spotlight: US Life Insurance Technology Spending Forecast 2022
Report
Spotlight: US Life Insurance Technology Spending Forecast 2022
Mobile Trends to Watch for 2023
Report
Mobile Trends to Watch for 2023
B2B Marketing Trends to Watch for 2023
Report
B2B Marketing Trends to Watch for 2023
Video Users 2022
Report
Video Users 2022
Spotlight: The Still Unconnected Healthcare System
Report
Spotlight: The Still Unconnected Healthcare System
Top 8 Trends to Watch for 2023
Report
Top 8 Trends to Watch for 2023
US Mobile Banking Emerging Features Benchmark 2022
Report
US Mobile Banking Emerging Features Benchmark 2022
US Payment Card Networks 2022
Report
US Payment Card Networks 2022
Retail Loyalty Programs
Report
Retail Loyalty Programs
The Power of Walmart
Report
The Power of Walmart
Spotlight: UK Neobank Emerging Features Benchmark 2022
Report
Spotlight: UK Neobank Emerging Features Benchmark 2022
Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook
Report
Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook
Western Europe Digital Video 2022
Report
Western Europe Digital Video 2022

Popular on Insider Intelligence

Top 8 Trends to Watch for 2023
Report
Top 8 Trends to Watch for 2023
US Mobile Banking Emerging Features Benchmark 2022
Report
US Mobile Banking Emerging Features Benchmark 2022
Record Cyber Monday sales reach $11.3 billion, driven by deep discounting
Article
Record Cyber Monday sales reach $11.3 billion, driven by deep discounting
Video Users 2022
Report
Video Users 2022
Here are 8 trends we’re watching in 2023
Article
Here are 8 trends we’re watching in 2023
Digital Advertising Trends to Watch for 2023
Report
Digital Advertising Trends to Watch for 2023
Mobile Trends to Watch for 2023
Report
Mobile Trends to Watch for 2023
B2B Marketing Trends to Watch for 2023
Report
B2B Marketing Trends to Watch for 2023
Cyber Monday was the biggest online shopping day ever
Article
Cyber Monday was the biggest online shopping day ever
A record-setting 196.7 million US consumers shopped over the Cyber Five
Article
A record-setting 196.7 million US consumers shopped over the Cyber Five
Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye
Article
Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye
Spotlight: US Life Insurance Technology Spending Forecast 2022
Report
Spotlight: US Life Insurance Technology Spending Forecast 2022
A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving
Article
A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving
Yahoo bets on programmatic with a 25% stake in Taboola
Article
Yahoo bets on programmatic with a 25% stake in Taboola
TikTok and the metaverse deal with controversy about young users
Article
TikTok and the metaverse deal with controversy about young users

"Behind the Numbers" Podcast

The Daily: The audio advertising battle, sports betting's albatross, and Airbnb's search-averse marketing
Audio
The Daily: The audio advertising battle, sports betting's albatross, and Airbnb's search-averse ...
The Daily: Our relationship with social media, a 2023 trend, and people's views of Twitter advertisers
Audio
The Daily: Our relationship with social media, a 2023 trend, and people's views of Twitter ...
The Banking & Payments Show: Regulators look at BaaS
Audio
The Banking & Payments Show: Regulators look at BaaS
The Weekly Listen: A mixture of new store formats, guaranteed delivery, and are there too many ads on Amazon?
Audio
The Weekly Listen: A mixture of new store formats, guaranteed delivery, and are there too many ads ...
The Daily: Conversing with your connected car, driverless ride-sharing, and gas stations 2.0
Audio
The Daily: Conversing with your connected car, driverless ride-sharing, and gas stations 2.0
Reimagining Retail: The retailer's Q3 2022 checkup and the best and most concerning performance awards
Audio
Reimagining Retail: The retailer's Q3 2022 checkup and the best and most concerning performance ...
The Daily: Innovations in CTV, price hikes for streaming platforms, and YouTube's Primetime Channels
Audio
The Daily: Innovations in CTV, price hikes for streaming platforms, and YouTube's Primetime Channels
The Daily: Questions about TikTok, YouTube diversifies its revenues, and shopping in WhatsApp messages
Audio
The Daily: Questions about TikTok, YouTube diversifies its revenues, and shopping in WhatsApp ...
Reimagining Retail: Holiday shopping expectations and the holiday ads you need to watch
Audio
Reimagining Retail: Holiday shopping expectations and the holiday ads you need to watch
The Daily: The very disconnected healthcare system, Amazon Clinic launches, and the deal to buy Summit Health
Audio
The Daily: The very disconnected healthcare system, Amazon Clinic launches, and the deal to buy ...
The Banking & Payments Show: Which big bank has the most digital trust?
Audio
The Banking & Payments Show: Which big bank has the most digital trust?
Around the World: How people use media differently across countries
Audio
Around the World: How people use media differently across countries
The Weekly Listen: Is the age of social media ending, newsletter dollars, and do fewer ads equal better ROI?
Audio
The Weekly Listen: Is the age of social media ending, newsletter dollars, and do fewer ads equal ...
The Daily: 2022 FIFA Men’s World Cup advertising, B2B marketers' outlook, and will someone buy Roku?
Audio
The Daily: 2022 FIFA Men’s World Cup advertising, B2B marketers' outlook, and will someone buy Roku?
Reimagining Retail: The unknown history of Cyber Monday
Audio
Reimagining Retail: The unknown history of Cyber Monday

Trending in United States

Top 8 Trends to Watch for 2023
Report
Top 8 Trends to Watch for 2023
US Mobile Banking Emerging Features Benchmark 2022
Report
US Mobile Banking Emerging Features Benchmark 2022
Record Cyber Monday sales reach $11.3 billion, driven by deep discounting
Article
Record Cyber Monday sales reach $11.3 billion, driven by deep discounting
Video Users 2022
Report
Video Users 2022
Digital Advertising Trends to Watch for 2023
Report
Digital Advertising Trends to Watch for 2023
Here are 8 trends we’re watching in 2023
Article
Here are 8 trends we’re watching in 2023
Mobile Trends to Watch for 2023
Report
Mobile Trends to Watch for 2023
Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye
Article
Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye
B2B Marketing Trends to Watch for 2023
Report
B2B Marketing Trends to Watch for 2023
Cyber Monday was the biggest online shopping day ever
Article
Cyber Monday was the biggest online shopping day ever
A record-setting 196.7 million US consumers shopped over the Cyber Five
Article
A record-setting 196.7 million US consumers shopped over the Cyber Five
A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving
Article
A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving
Spotlight: US Life Insurance Technology Spending Forecast 2022
Report
Spotlight: US Life Insurance Technology Spending Forecast 2022
Spotlight: The Still Unconnected Healthcare System
Report
Spotlight: The Still Unconnected Healthcare System
Old stalwarts email and TV powered many brands’ Black Friday and Cyber Monday campaigns
Article
Old stalwarts email and TV powered many brands’ Black Friday and Cyber Monday campaigns

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2022 
Insider Intelligence Inc. All Rights Reserved.