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March 13, 2018

Mobile Ad Spending in Latin America, 2017-2022 (billions, % change and % of digital ad spending)

Note

Mobile search ad spending includes advertising on search engines, search apps and carrier portals. Mobile display ad spending includes banners, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. Countries in Latin America include Anguilla, Antigua and ... Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US).More

Methodology

Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.