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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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March 26, 2018

US Internet Users Who Believe Ads Have Become More vs. Less Relevant, by Age, March 2018 (% of respondents in each group)

Methodology

Data is from the March 2018 Adobe Digital Insights report titled "State of Digital Advertising 2018." Data is based on over 183 billion visits to US websites. Digital video data is based on 12 billion plays of TV Everywhere and 9 billion ad impressions. In addition, 1,000 US consumers ages 18+ and 250 US digital marketers were surveyed about their views on digital advertising during February-March 2018.