Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Younger consumers rely on TikTok for holiday inspiration, not purchases
Article |
Nov 28, 2023
Cyber Monday spending reaches new heights as shoppers hold out for discounts
Article |
Nov 28, 2023
Marketing on wheels: From Wienermobile to fake out-of-home advertising
Article |
Nov 27, 2023
More than one-third of US Gen Zers have used BNPL recently
Article |
Nov 27, 2023
When it comes to homeowners insurance, Gen Z has unique needs
Article |
Nov 27, 2023
Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns
Article |
Nov 27, 2023
The role of mobile apps in retail media
Article |
Nov 27, 2023
3 Cyber Five stats and what they mean for retail media
Article |
Nov 27, 2023
Beyond the digital shelf: The non-endemic approach to Amazon and and retail media advertising | Sponsored Content
This article was contributed by Tinuiti.
Article |
Nov 27, 2023
How the OpenAI drama could affect social media
Article |
Nov 27, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 7, 2018
Preferred Shopping Method Among US Digital Shoppers, Feb 2018 (% of respondents)
Note
Data was provided to eMarketer by Salsify.Methodology
Data is from the March 2018 Salsify report titled "2018 Consumer Research: Why Product Experiences Are What Win Consumer Trust in the Digital Age." 1,124 US internet users ages 18+ who had shopped online at least once in 2017 were surveyed online via SurveyMonkey during January 25-February 1, 2018. The respondents were 63% female and 37% male. The respondents identified their ages as 18-24 (11%), 25-34 (19%), 35-44 (17%), 45-54 (22%), 55-64 (19%) and 65+ (12%). The respondents identified their annual household income as less than $20,000 (11%), $20,000-$34,999 (11%), $35,000-$49,999 (14%), $50,000-$74,999 (17%), $75,000-$99,999 (15%), $100,000-$149,999 (18%), $150,000-$199,999 (8%) and more than $200,000 (7%). Salsify is a product content management and exchange software company.Chart Title
Preferred Shopping Method Among US Digital Shoppers, Feb 2018 (% of respondents)Publication Date
March 7, 2018
Sources
Daily News
Latest Reports
Popular on Insider Intelligence
"Behind the Numbers" Podcast
Trending in United States
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.