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Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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March 7, 2018

Preferred Shopping Method Among US Digital Shoppers, Feb 2018 (% of respondents)

Note

Data was provided to eMarketer by Salsify.

Methodology

Data is from the March 2018 Salsify report titled "2018 Consumer Research: Why Product Experiences Are What Win Consumer Trust in the Digital Age." 1,124 US internet users ages 18+ who had shopped online at least once in 2017 were surveyed online via SurveyMonkey during January 25-February 1, 2018. The respondents were 63% female and 37% male. The respondents identified their ages as 18-24 (11%), 25-34 (19%), 35-44 (17%), 45-54 (22%), 55-64 (19%) and 65+ (12%). The respondents identified their annual household income as less than $20,000 (11%), $20,000-$34,999 (11%), $35,000-$49,999 (14%), $50,000-$74,999 (17%), $75,000-$99,999 (15%), $100,000-$149,999 (18%), $150,000-$199,999 (8%) and more than $200,000 (7%). Salsify is a product content management and exchange software company.