Primary Motivation for Investing in Emerging Technologies According to UK and US Marketers, Feb 2018 (% of respondents)
UK and US marketers were asked about their primary motivation for investing in emerging technologies.
Data is from the March 2018 OnBrand and Bynder "The 2018 State of Branding Report." 504 UK and US marketing decision-makers from various industries were surveyed by Survata during January 30-February 12, 2018. Respondents identified their role as sharing decision-making responsibility (60%) and sole decision-maker (40%). Respondents identified the number of employees at their company as 500-999 (18%), 1,000-1,999 (23%), 2,000-10,000 (34%) and 10,000+ (25%). OnBrand is a branding magazine. Bynder is a digital asset management company.