Effective Data Sources Used for Marketing According to Marketers in North America, Jan 2018 (% of respondents)
Data is from the April 2018 DemandLab report titled "2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success" in partnership with Ascend2. 96 marketing decision-makers in North America were surveyed during the week of January 28, 2018 about their perspective on marketing data and technology. Respondents identified their company type as B2B (43%), B2C (34%) and equally split between B2B and B2C (23%). Respondents identified the number of employees at their company as fewer than 50 (15%), 50-500 (52%) and 500+ (33%). DemandLab is a marketing technology consultant.