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March 29, 2018

Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)

Note

Data was provided to eMarketer by InsightSquared.

Methodology

Data is from the March 2018 InsightSquared and Heinz Marketing "Marketing Automation Platform Satisfaction Survey 2018." 410 US B2B marketing and sales professionals from various industries were surveyed during October 2017. Respondents have experience using marketing automation platforms such as Act-On, HubSpot, Marketo, Oracle Eloqua or Pardot. InsightSquared is a business intelligence software company and Heinz Marketing is a B2B marketing and sales acceleration company.

Featured In

B2B Marketers Prioritize Actionable Analytics When Choosing Vendors

Sources

Heinz Marketing

InsightSquared

Chart Title

Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)