Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
April 24, 2018

US Upfront Digital Video Ad Spending, 2016-2019 (billions, % change and % of digital display spending)

Description

This forecast looks at online video ad spending committed in advance, including spending resulting from the TV Upfronts, the IAB Digital Content NewFronts and other events/meetings throughout the year in the US.

Note

Includes advertising that appears before, during or after digital video content in a video player. Includes video advertising that appears in a social feed or newsfeed. Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, connected TVs and other ... internet-connected devices.More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.