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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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May 8, 2018

Ways in Which Retailers Could Make Retargeting Ads Better According to US Digital Buyers, March 2018 (% of respondents)

Note

Data was provided to eMarketer by Nanigans.

Methodology

Data is from the Nanigans May 2018 Nanigans report titled "The Reality of Retargeting: What Advertisers and Consumers Think in 2018." 1,000 US digital buyers ages 18+ were surveyed online in March 2018. All respondents reported making a digital retail purchase in the past six months and reported that they are aware of and have seen retargeting ads in the past.