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Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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April 18, 2018

Main Content Marketing Improvement Goals According to US Brand Marketers, March 2018 (% of respondents)

Methodology

Data is from the April 2018 The Manifest survey titled "How Businesses Use Content Marketing." 501 US digital brand marketers from companies with more than 100 employees were surveyed during early March 2018. Respondents identified their company focus as B2B (27%) and B2C (73%) with revenues of less than $50 million (29%), $50-$500 million (32%) and more than $500 million (39%). They also identified their job roles as being associates (15%), C-level executives (13%), directors (12%), managers (36%) and senior managers (12%). The Manifest is a business news and how-to website for buyers and sellers of business services.