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May 9, 2018

Types of Companies from Which US Internet Users Are Interested in Receiving Personalized Messages, April 2018 (% of respondents)

Description

Global internet users ages 18+ were asked which companies they were interested in receiving personalized messages from. Responses include grocery store, restaurants and bars, fashion retailer/department store, consumer goods, hotels/airlines/car rentals, fitness/health centers, telecommunication ... providers, utility/service provider or insurance/financial service provider.More

Note

Data was provided to eMarketer by Periscope By McKinsey.

Methodology

Data is from the May 2018 Periscope By McKinsey report titled "Consumers Value Personalization: Up Your Game to not Miss the Opportunity." 2,500 internet users ages 18+ in France (n=500), Germany (n=500), the UK (n=500) and the US (n=1,000) were surveyed online in April 2018. The responses were selectively evaluated by age, gender and category. Periscope By McKinsey provides a suite of marketing and sales analytics solutions.