Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Primary Challenge of Utilizing Marketing Data According to Creative and Marketing Professionals Worldwide, Jan 2018 (% of respondents)
Description
A 2018 survey of creative and marketing professionals found telling the right story with data as the leading challenge when procuring, managing, and utilizing marketing data. Other challenges marketers encounter include the management of data across platforms, simplifying and visualizing data.
Note
Respondents were asked, "What is the biggest challenge your team faces when procuring, managing, and utilizing your marketing data?" Data was provided to eMarketer by Widen.
Methodology
Data is from the May 2018 Widen "2018 Widen Connectivity Report." 506 marketing and creative professionals worldwide were surveyed online during November 2017-January 2018. Respondents identified their job titles as C-level executive (3.7%), director (10.6%), employee/staff (40.6%), manager (34.9%), president or owner (5.9%) or vice president (3.0%) at companies located in Asia-Pacific (2.0%), Eastern Europe (3.0%), Latin America and the Caribbean (1.7%), the Middle East (1.2%), North America (67.0%), South Asia (0.3%) and Western Europe (24.8%). Respondents identified the number of employees at their company as 1-50 (21.3%), 51-250 (19.0%), 251-1,000 (22.0%), 1,001-5,000 (17.0%), 5,001-10,000 (7.8%) and 10,000+ (13.0%). Widen is a content technology company.