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Internet Users Worldwide Whose Digital Purchases Are Influenced by Social Media, by Region, March 2018 (% of respondents)
Data is from the May 2018 Centre for International Governance Innovation (CIGI) "CIGI-Ipsos Global Survey on Internet Security and Trust - 2018 Poll: Part 3: Online Influencers" conducted by Ipsos. 25,262 internet users worldwide ages 16-64 (18-64 in the US and Canada) were surveyed online (face-to-face in Kenya, Nigeria and Pakistan and via computer-assisted telephone interviewing (CATI) in Tunisia) during December 29, 2017-March 5, 2018. The survey encompassed 25 countries: Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, Russia, South Africa, South Korea, Sweden, Tunisia, Turkey, the UK and the US. The margin of error (credibility interval) is +/-3.5 percentage points for a 1,000 respondent sample. The margin of error is +/-3.1 percentage points for the CATI and face-to-face surveys, 19 times out of 20.