May 15, 2018

Average Number of DSPs Used by US Advertisers, Jan 2016-April 2018 (among the largest 100 advertisers on the Pathmatics platform)


This chart displays the fluctuation of the average number of demand side platforms (DSPs) used by advertisers in the US over 28 months. The data represents activity on the Pathmatics platform, broader industry metrics may vary.


Data was provided to eMarketer by Pathmatics.