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January 18, 2018

US Smartphone User Penetration, by Age, 2018 (% of population in each group)

Description

Nearly 70% of the US population owns a smartphone. Smartphone ownership among millennials, Gen X is over 90%. Smartphones are ubiquitous among consumers ages 18-24 with 95.7% penetration. 47.2% of senior citizens ages 65 and older use a smartphone.

Note

Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Featured In

Understanding Younger Baby Boomers' Digital Usage Younger Baby Boomers as Digital Users

Sources

eMarketer

Chart Title

US Smartphone User Penetration, by Age, 2018 (% of population in each group)

Publication Date

January 18, 2018

Sources

eMarketer

Featured In

Understanding Younger Baby Boomers' Digital Usage Younger Baby Boomers as Digital Users
Topics
TeensChildrenSeniorsBaby BoomersAdultsGeneration XMillennialsSmartphone UsersUnited States

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