June 7, 2018

Ways in Which Internet Users Worldwide Will Watch/Listen to the World Cup, May 2014 & May 2018 (% of respondents)


Internet users worldwide were asked how they will watch or listen to the world cup in May 2014 vs. May 2018. Respondents identified if they will watch/listen via TV, digitally, mobile device, tablet device or radio.


Data was provided to eMarketer by Ipsos.


Data is from the June 2018 Ipsos report titled "Attitudes Towards the FIFA World Cup 2018 in Russia." 12,207 internet users ages 16-64 in 27 countries who are aware of the upcoming FIFA World Cup 2018 were surveyed during April 20-May 4, 2018.