June 12, 2018

Timeframe in Which Beauty Marketers Worldwide* Believe Select Technologies/Capabilities Will Be Adopted at Scale, April 2018 (% of respondents)

Methodology

Data is from the June 2018 Celebrity Intelligence report titled "Influencing Beauty." 385 beauty marketers were surveyed online during March-April 2018. Respondents were from Asia-Pacific (1%), Australia (1%), Europe (excluding the UK) (7%), North America (26%), the UK (62%) and other (2%). Respondents identified their companies as agency/vendor/consultant with beauty client (27%), client-side/part of an in-house beauty marketing or PR team (39%) and media (34%). Respondents identified their role as board level/business owner (13%), CMO/director/VP (14%), junior executive (7%), manager (21%), PR (17%), social media (10%) and other (18%). Celebrity Intelligence is an online resource to assist with celebrity engagement.