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May 30, 2018

How Do Marketers in North America Rate the Benefits of Understanding Their Customers? (% of respondents, April 2018)

Description

This chart shows the ways that marketers in North America rate the benefits of understanding their customers in 2018. Responses include location information as an element as to why/how customers interact with a business and mapping the offline customer journey, among others.

Methodology

Data is from the May 2018 451 Research report titled "Where Are We? A Marketer's Guide to Navigating Location Intelligence" commissioned by Cuebiq. 150 marketers in North America were surveyed in April 2018. Respondents were responsible for marketing or CRM efforts within their businesses, represented companies of 500+ employees and were primarily within the automotive, banking, quick-service restaurant and retail industries. Cuebiq is a provider of mobility and location intelligence services.