June 21, 2018

Smart Speaker Brands Owned by Smart Speaker Owners in Canada, May 2018 (% of respondents)

Methodology

Data is from the June 2018 Media Technology Monitor and CBC/Radio Canada report titled "Top 5 Sneak Peek." 4,163 consumers ages 18+ in Canada were surveyed via telephone in English and French (including 1,184 mobile-phone-only respondents) during spring 2018. The response rate was approximately 30%. English-speaking interviews were conducted by Forum Research Inc. during March 19-May 4, 2018. French-speaking interviews were conducted by Ad Hoc during April 9-May 12, 2018. 1,590 respondents completed a follow-up online survey. The margin of error is +/-1.5 percentage points, 19 times out of 20.

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