June 28, 2018

Types of Personal Information US Internet Users Are Willing to Share, in General vs. for Customization* Purposes, June 2018 (% of respondents in each group)

Methodology

Data is from the June 2018 Advertising Research Foundation (ARF) survey as cited in Adotas, conducted by Qualtrix. 1,223 US internet users ages 18+ were surveyed online and via mobile during June 1-3, 2018.