Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
June 22, 2018

Challenges that Are Preventing Further Investment in Data Science/Analytics According to UK and US Advertisers and Agencies, April 2018 (% of respondents)

Note

Data was provided to eMarketer by MiQ.

Methodology

Data is from the June 2018 Advertiser Perceptions "Advertiser Perceptions Study Results & Analysis" commissioned by MiQ. 152 UK (n=52) and US (n=100) brand advertisers and agency professionals were surveyed during April 10-17, 2018. Respondents were from the Advertiser Perceptions Media Decision Maker database and third-party databases. They were required to have a minimum digital ad budget of $1 million in the US and $250,000 in the UK, and all respondents were involved in digital advertising decision-making. MiQ is a global marketing intelligence company.