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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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May 31, 2018

Effectiveness of Select Digital Video Ad Formats According to Marketers and Agencies Worldwide*, April 2018 (% of respondents)

Methodology

Data is from the May 2018 AdWeek and GumGum report titled "Erase the Skip Button: Are Six-Second Ads The Answer to Annoyed Video Viewers?" 305 marketers and agencies worldwide (70% were from US, 17% from EMEA and 13% from the rest of the world) were surveyed online during April 2018. All respondents work in brand marketing and/or advertising and had responsibility for creating or purchasing digital video advertising.