May 31, 2018

Effectiveness of Select Digital Video Ad Formats According to Marketers and Agencies Worldwide*, April 2018 (% of respondents)


Data is from the May 2018 AdWeek and GumGum report titled "Erase the Skip Button: Are Six-Second Ads The Answer to Annoyed Video Viewers?" 305 marketers and agencies worldwide (70% were from US, 17% from EMEA and 13% from the rest of the world) were surveyed online during April 2018. All respondents work in brand marketing and/or advertising and had responsibility for creating or purchasing digital video advertising.

"Behind the Numbers" Podcast