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July 9, 2018

Key Criteria for Purchasing Demand-Side Platform (DSP) Services According to US Agency and Marketing Professionals, Jan 2018 (index*)


This chart shows criteria for purchasing demand-side platform (DSP) services according to US agency and marketing professionals. Some of the criteria are audience scale or reach, targeting capabilities and reporting features, among others.


Data is from the July 2018 Advertiser Perceptions "2018 DSP Report Executive Summary." 395 US agency professionals and marketers from the Advertiser Perceptions Media Decision Maker Database and third-party databases were surveyed in January 2018. Respondents were involved in the purchase of programmatic advertising and have used or worked with demand-side platforms (DSPs).