July 26, 2018

Prices of the Top 10* Products Purchased by US Amazon Buyers on Amazon Prime Day 2018**


Data is from the July 2018 InfoScout report titled "Amazon Prime Day: 2018 Recap." 6,900 US Amazon buyers who made an Amazon purchase on Prime Day 2018 (July 16-17) were analyzed. The data represents approximately 17,000 Amazon orders and the analysis was done across all product categories sold on Amazon. Top selling items were determined by the number of units sold. The data is sourced from InfoScout's omnichannel consumer purchase panel of 400,000 shoppers who submit shopping receipts via mobile apps.