August 14, 2018

Where Do Shoppers Worldwide Prefer to Buy First-Time vs. Repeat Purchases? May 2018 (% of respondents)


Data is from the August 2018 Salesforce and Publicis.Sapient report titled "Shopper-First Retailing". 6,000 internet users ages 18+ in Australia (n=1,000), Canada (n=1,000), France (n=1,000), Germany (n=1,000), the UK (n=1,000) and US (n=1,000) were surveyed online during April 20-May 10, 2018. All respondents were required to shop digitally or in-store at least a couple of times a year.