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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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August 8, 2018

How Long Do US Marketers Consider Data to Be Reliable for Use in Their Ad Campaigns? April 2018 (% of respondents)

Description

According to an April 2018 survey, 48% of US marketers consider data to be reliable for use in ad campaigns for 1-2 years. 22% consider this advertising data reliable for less than 1 year. 21% consider it reliable for 2-4 years. Only 10% trust it after 4 years.

Note

Data was provided to eMarketer by LoopMe.

Methodology

Data is from the August 2018 LoopMe and Sapio Research report titled "LoopMe Research Findings – USA." 200 US marketers with some responsibility for mobile advertising from various industries were surveyed during April 10-20, 2018. Respondents were from companies in the automotive (9%), financial (45%), FMCG (11%), retail (24%) and travel (12%) industries with number of employees of fewer than 100 (23%), 100-250 (15%), 250-500 (25%), 500-1,000 (19%) and 1,000+ (20%) and annual gross revenues of $500,000-$1 million (15%), $1.1-$5.0 million (24%), $5.1-$20.0 million (21%), $20.1-$50.0 million (10%), $50.1-$100.0 million (11%), $101-$500 million (9%) and $500+ million (11%). Respondents identified their job level as C-level (10%), director (27%), manager (50%) or VP/SVP (14%). LoopMe is a mobile video platform.