August 21, 2018

Which Products Do US Grocery Buyers Purchase Digitally* vs. in General**? Aug 2018 (% of respondents)


Data is from the August 2018 Field Agent report titled "Categorically Speaking: Center Store Goods in the Omnichannel Age." 2,981 US smartphone owners ages 18+, including 1,283 who have digitally purchased groceries/household consumables for local pickup or "fresh" delivery (e.g., Walmart pickup, ClickList pickup, Instacart), were surveyed via Field Agent's mobile app during June 27-August 4, 2018.