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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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August 1, 2018

US Smart TV Users, H1 2018 (% of internet users, by demographic)

Note

Read as 39.9% of internet users in the US own a Smart TV; 29.3% of internet users in the US access the internet via a Smart TV.

Methodology

Data is from Q1 and Q2 2018 GlobalWebIndex surveys. 31,816 internet users ages 16-64 in the US participated in the online surveys. Respondents were female (49.7%) and male (50.3%) and ages 16-24 (21.5%), 25-34 (21.3%), 35-44 (19.1%), 45-54 (20.2%) and 55-64 (17.8%). Respondents' urban context was urban (31.4%), suburban (47.2%) and rural (21.4%).