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August 30, 2018

How Do Senior Marketing Executives Worldwide Feel GDPR Has Affected Customer Relationships? (% of respondents, Q3 2018)

Note

Data was provided to eMarketer by CMO Council.

Methodology

Data is from the August 2018 CMO Council report titled "GDPR: Impact and Opportunity" in partnership with SAP. 227 senior marketing executives worldwide from various industries were surveyed during Q3 2018. Respondents identified their job title as CMO (23%), director of corporate/marketing communications (2%), director of marketing (11%), head of marketing (15%), SVP/EVP of marketing (2%), VP or corporate/marketing communications (2%), VP of customer experience (2%), VP of marketing (4%), VP of marketing and sales (7%), VP of marketing operations (2%) and other (31%). Respondents identified their company headquarters as Africa (5%), Asia-Pacific (14%), Europe (23%), Middle East (2%), North America (54%) or South America (2%) with company revenues of less than $50 million (43%), $51-$100 million (7%), $101-$250 million (8%), $251-$500 million (7%), $501-$750 million (7%), $751 million-$1 billion (3%), $1.1-$5 billion (9%) or more than $5 billion (16%).