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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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August 30, 2018

How Do Senior Marketing Executives Worldwide Feel GDPR Has Affected Customer Relationships? (% of respondents, Q3 2018)

Note

Data was provided to eMarketer by CMO Council.

Methodology

Data is from the August 2018 CMO Council report titled "GDPR: Impact and Opportunity" in partnership with SAP. 227 senior marketing executives worldwide from various industries were surveyed during Q3 2018. Respondents identified their job title as CMO (23%), director of corporate/marketing communications (2%), director of marketing (11%), head of marketing (15%), SVP/EVP of marketing (2%), VP or corporate/marketing communications (2%), VP of customer experience (2%), VP of marketing (4%), VP of marketing and sales (7%), VP of marketing operations (2%) and other (31%). Respondents identified their company headquarters as Africa (5%), Asia-Pacific (14%), Europe (23%), Middle East (2%), North America (54%) or South America (2%) with company revenues of less than $50 million (43%), $51-$100 million (7%), $101-$250 million (8%), $251-$500 million (7%), $501-$750 million (7%), $751 million-$1 billion (3%), $1.1-$5 billion (9%) or more than $5 billion (16%).