October 3, 2018

What Key Elements Do Marketers Worldwide Expect to Be Part of the CMO Role When It Comes to Driving New Strategies and Innovation? (% of respondents, Aug 2018)


Marketers were asked key elements to the Chief Marketing Officer (CMO) role that will advance innovation. Elements include new tech strategies, customer engagement and partnerships.


Data was provided to eMarketer by Accenture.


Data is from the October 2018 Forrester Consulting report titled "Rethink The Role Of The CMO" commissioned by Accenture Interactive. 250 senior-level marketing decision-makers worldwide from various industries were surveyed online during July-August 2018. Respondents identified their job role as IT (65%) or digital organization (35%) and are responsible for their company's customer experience strategy. Respondents were located in Canada (10%), China (18%), France (12%), Germany (9%), India (16%), the UK (12%) and the US (23%). Their companies' number of employees were 500-999 (20%), 1,000-4,999 (44%), 5,000-19,999 (21%) and 20,000+ (15%).