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October 10, 2018

What Is US Internet Users' Main Opinion on Digital Ads? (% of respondents, Aug 2018)

Description

This chart shows US internet users' opinions about online advertising. Responses include they are too aggressive in following them and they appeal to certain interests when they are no longer interested, among others.

Note

Data was provided to eMarketer by Janrain.

Methodology

Data is from the October 2018 Janrain "Consumer Attitudes Toward Data Privacy Survey." 1,079 US internet users ages 18+ were surveyed online during August 2018. Respondents identified their gender as female (54.6%) or male (45.4%), ages 18-29 (26.9%), 30-44 (21.8%), 45-60 (24.5%) or 60+ (26.8%) with a household income of $0-$9,999 (6.4%), $10,000-$24,999 (11.3%), $25,000-$49,999 (18.8%), $50,000-$74,999 (17.4%), $75,000-$99,999 (13.6%), $100,000-$124,999 (9.4%), $125,000-$149,999 (3.7%), $150,000-$174,999 (3.7%), $175,000-$199,999 (1.5%) or $200,000+ (2.8%). Janrain is a customer identity and access management company.