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October 10, 2018

What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)

Description

58% of respondents to an October 2019 survey believe content marketing is the most effective online tactic used in a digital marketing strategy; 50% believe search engine optimization is the most effective. The majority of respondents selected data-driven personalization as the most difficult to ... execute.More

Methodology

Data is from the October 2018 Ascend2 report titled "2019 Digital Marketing Strategies." 190 marketing influencers worldwide were surveyed online during the week of October 1, 2018. Respondents identified their role as nonmanagement professional (15%), owner/partner/CxO (34%) and VP/director/manager (51%). Respondents identified their company type as B2B (58%), B2C (19%) and equally split between B2B and B2C (23%). Respondents identified the number of employees at their company as fewer than 50 (42%), 50-500 (32%) and more than 500 (26%).

Featured In

Why Marketers Struggle with Data-Driven Personalization

Sources

Ascend2

Chart Title

What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)