October 1, 2018

US Holiday Season Retail Sales, 2014-2018 (billions and % change)


eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2017. For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a2d/5851918a0626310a2c186aba">click here.</a>


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.