October 1, 2018

US Holiday Ecommerce Sales, 2014-2018 (billions and % change, % of holiday retail sales)


eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2017. For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a2d/5851918a0626310a2c186aba">click here.</a>


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.