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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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November 12, 2018

How Has the Advertising Media Mix Changed for Companies Worldwide with the Increased Connectivity of Their Audience? (% of respondents, Sep 2018)

Note

Data was provided to eMarketer by Forbes Insight and The Trade Desk.

Methodology

Data is from the November 2018 Forbes Insights "The Trade Desk - 2018 Survey" in partnership with The Trade Desk. 226 CMOs worldwide from various industries were surveyed during September 2018. Respondents identified their region as Asia-Pacific (29.7%), Europe (35.4%), Latin America (8.9%) or North America (26.1%) with annual revenues $600-$749.9 million (24.3%), $750-$999.9 million (19.9%), $1-$1.9 billion (26.7%), $2-$4.9 billion (13.3%), $5-$9.9 billion (9.7%), $10 billion or more (6.2%) with a marketing/ad budget of $10-$25 million (51.8%), $25-$50 million (19.9%), $50-$100 million (24.8%), $100-$500 million (0.4%), $500 million-$1 billion (2.7%) or $1-$2 billion (0.4%). The Trade Desk a demand-side platform.