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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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November 1, 2018

How Likely Are US Millennial Shoppers to Consider Purchasing Private-Label Products? (% of respondents, by category, Aug 2018)

Description

This survey asked US millennial shoppers about how likely they were to consider buying private-label products from certain categories. The categories included OTC healthcare, paper products, packaged foods, frozen, fresh foods, dairy, household cleanrs, baby products, beauty products and more.

Methodology

Data is from the November 2018 Cadent Consulting Group report titled "The Branding of Private Label." Nearly 500 manufacturers, retailers and shoppers worldwide (98-99% were based in the US) ages 18-64 were surveyed online during August 2018. Respondents were manufacturers (128), retailers (61) and shoppers (300).

"Behind the Numbers" Podcast