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July 18, 2018

US Programmatic TV Ad Spending, 2016-2020 (billions, % change and % of TV ad spending)

Note

TV ad spending includes broadcast TV (network, syndication & spot) & cable TV; excludes digital. Typical programmatic TV advertising buying and selling practices include the use of software to offer select programs and advertising packages to households; such software has the ability to identify ... high-indexing programs or time slots against advanced audience parameters, etc. Ad insertion is less commonly automated. For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a6f/5851918a0626310a2c186ab2">click here.</a>More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.