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Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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October 10, 2018

How Do US Internet Users Typically Watch TV/Video? (% of respondents, Sep 2018)

Methodology

Data is from the October 2018 Interactive Advertising Bureau (IAB) report titled "Ad Receptivity and the Ad-Supported OTT Video Viewer" conducted by Maru/Matchbox and sponsored by SpotX. Data is based on two surveys conducted among Maru/Matchbox's Springboard America online panel. For the first survey, 1,512 US internet users ages 18+ were surveyed online on August 10, 2018 to determine the profile of the ad-supported digital video viewers. For the second survey, 1,223 US internet users ages 18+ were surveyed online during September 25-26, 2018, with age and gender quotas set to reflect viewership profiles from the first survey.