October 31, 2018

US Retailer Unsubscribe Rate, by Email Type, Aug 2017-July 2018


Data is from the November 2018 Bluecore report titled "The Cost of an Unsubscribe." 400 primarily US retailers were analyzed by Bluecore during August 2017-July 2018. Bluecore's technology is integrated into the retailers' website catalogs and handles outbound communications on behalf of the retailers. Bluecore is a customer experience platform for ecommerce marketers