Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
December 6, 2018

Do Retailers in North America Use Influencers? (% of respondents, Nov 2018)

Methodology

Data is from the December 2018 Retail Touchpoints "Customer Acquisition and Retention Benchmark Report" sponsored by Extole. 100 retailers primarily in North America were surveyed during October-November 2018. Retailers had the following number of stores: 1-50 (55%), 51-200 (12%), 201-500 (9%), 501-1,000 (10%) and 1,001-5,000(8%), 5,001-10,000 (3%) and 10,000+ (3%). The retailers had annual company revenues of: Less than $50 million (47%), $50 million-$250 million (11%), $250 million-$500million (17%), $500 million+ (10%) and more than $1 billion (15%).