November 14, 2018

Value of Micro/Niche/Mid-Tier Influencers According to UK and US Digital Marketers, Aug 2018 (% of respondents)


Respondents were asked, "What value have micro/niche/mid-tier influencers brought to your campaigns over top-tier talent?"


Data is from the November 2018 Influencer Intelligence in association with Econsultancy report titled "Influencer Marketing 2020." 1,173 US and UK digital marketers, including in-house brand marketers, agencies, consultants and talent across a broad range of industry sectors, were surveyed during August 2018.