Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
November 14, 2018

Value of Micro/Niche/Mid-Tier Influencers According to UK and US Digital Marketers, Aug 2018 (% of respondents)

Note

Respondents were asked, "What value have micro/niche/mid-tier influencers brought to your campaigns over top-tier talent?"

Methodology

Data is from the November 2018 Influencer Intelligence in association with Econsultancy report titled "Influencer Marketing 2020." 1,173 US and UK digital marketers, including in-house brand marketers, agencies, consultants and talent across a broad range of industry sectors, were surveyed during August 2018.